Women claim to want honesty. I throw the flag on that one. There are many examples; here are a few.
If you're out with your woman, and she sees another woman she knows, she is likely to greet that woman with a warm, friendly acknowledgement, perhaps even a hug. The man, being completely clueless, also greets the woman warmly, including a hug. afterward, your woman says "Why did you hug that witch?!?!?" You, shocked, say "Well, you hugged her!" She replies "I hate her!"
Men are honest. If we meet up with a guy we don't like, we say will choose a phrase that honestly suits the feelings for one another, and he'll do the same - and we're on our way. No hugs.
More to come...